“Product design” refers to the design of mass-produced items (products).
Students must be aware that this field also includes the design of intangible “things” related to the lifestyles, emotions and other characteristics of the people who use them.
Second-Year ― Fundamental knowledge and skills in addition to social responsibility
Product design is related to mobile phones, stationary goods, automobiles, kitchen goods and any other mass-produced items that we see in the world around us. People develop their own individual lifestyles by choosing and using certain products, meaning that product design has the potential to change as people’s perceptions, life philosophies and more. Therefore, as the product designers, it is no exaggeration to say that we have a great deal of social responsibility. We must consider what materials to make items out of and how to manufacture them—this applies not only to finished products, but to materials, processing methods and other such factors which may, for example, lead to environmental problems. In addition to learning about the meaning of product designers’ social responsibility, students will also learn about vital technical aspects such as sketching, drafting and modeling during their second-year studies
Third-Year ― Firmly acquiring and applying skills to give tangible form to ideas
How do we want customers to feel when they use our products? Design can be said to have power because of its ability to stimulate people. Therefore, the study of product design entails learning how to use that power properly. By the end of their second year, students learn the proper use of this power—they must also become capable of expressing themselves through specific skills such as sketching, drafting and modeling. Third-year students begin to seek out employment while devoting their academic efforts toward completing their graduation projects. They aim to settle on a final concept and create a full-sized, rough model in order to grasp the overall form of their work by the end of the first semester. During the second semester, students finish the final, handmade versions of their projects while creating explanatory boards for use in presentations. Students must also utilize their graphic design abilities in order to create product names, logos, etc.