“Visual design” refers to information that is seen by people—in other words, design related to visual information. This incredibly wide-reaching field encompasses advising, editorializing, illustration, photography, packaging, websites and more.
Second-Year ― Constantly asking the question “what is design?”
Although many students start out with ideas such as “I like drawing pictures” and “I’m good at drawing” before enrolling at KDS, they will begin to ask themselves the question “what is design?” after finishing the first year of their course studies and moving on to the second. Designers do not simply draw pictures; rather, they think of who the target audience is and what they want to convey. Students learn to think for themselves in this way and decide on a design. Our society is brimming with visual information in the form of advertisement posters, product packaging, newspapers, magazines, websites and more, and people rely heavily on designers to decide what message is delivered in what way to whom. Throughout both the first and second semesters of their studies, students will further refine their perspectives as designers in various specialized fields in regard to visual communication that encompasses everything from every day, familiar themes to themes permeating society as a whole.
Third-Year ― Testing one’s own limits in everything from knowledge and skill to innate human qualities
The field of visual design encompasses many different subcategories, and during students’ third year of studies they will advance to specialized seminars in areas such as graphics, typography, photography, illustration and package design (regarding which they have already cultivated knowledge and skills during their second-year studies) in order to further deepen their specialized knowledge. Seminars are led by teachers known as “seminar masters” who are currently-active creators on the front lines in their respective fields. Students continue their learning through various seminar curriculums headed by seminar masters and full-time instructors, focusing not only on skills for commercial success but also the exploration of new values and ideas related to visual design with the goal of giving back to society. While each student’s range of expressivity increases markedly, these studies also provide a venue for them to test their own capabilities in terms of technical skills, knowledge, ways of thinking and even their innate, human qualities.